What
file formats are preferred by CLUE for advertisement
insertions?
Preferred Programs for Mac:
Quark XPRESS, PageMaker, Illustrator, Indexing, Photoshop
Preferred Programs for PC:
Quark xpress, PageMaker, CorelDraw, Ventura, Illustrator,
InDesign, Photoshop Note: Programs from Microsoft like Publisher, Word, and Excell as well as Wordperfect
cause problems. They simply were not designed to work with high end image setting
devices. Ad layouts created in these programs are very labour intensive to prepare for
output.
Document Size: (Full Page)
Finished trim - 8 1/8" x 10 3/4" (8.125" x 10.750")
Image area - 7 1/8" x 9 3/4" (7.125" x 9.750")
Bleeds: Ads that require bleed
will need the background image to extend a 1/4"
(.250") past trim line. All other important or critical text and images must be 1/4" (.250") back
from trim line.
Colour: Two colour ads must
be separated in the customer file. We recommend
the customer designates their colour as cyan or magenta, which is universal with all programs.
If they have used a PMS number as the designated
colour, it must be consistent throughout the file. For example PMS 200U & PMS 200C will be considered as two different colours
not one, resulting in 2 colour negatives being generated for one
colour. Ads that are supplied four colour are very labour intensive to convert to two
colour, and are usually very limited as to what came be made the second or spot
colour.
Fonts: All active fonts in
the layout (both screen and printer) must be
sent with the file, preferable in a separate font folder. Even common fonts such as Arial, Times or Helvetica
must be with the file.
Images: When the reproduction
size of original is 100%, pictures to be reproduced
in black and white should be scanned in greyscale mode at 170 DPI (dots per inch) and line
art scanned in line art mode at a minimum of 600 to 1,200 DPI. If the original requires
reduction or enlargement, the DPI must be adjusted accordingly. Example; enlargement to
150%, scan at 255 DPI, which is 50% more than 170 DPI. (Note: some scanners will
automatically adjust DPI to compensate for reduction or enlargement of scans. If your
scanner does not have this feature you will have to make the adjustment manually as
described above) In most cases we adjust our customers scans for print ability on our
presses. However, we can only do this if the scans are not embedded or saved in the file.
Pictures and line art must be saved as Tiff’s or EPS files, and placed in a separate folder.
Do not save as JPEG’s or other formats.
Can I email my advertisement
file to CLUE?
Yes, Privided it is less than 5 megabits For files larger than 5 megabits, go to www.oxfordweb.com and use there FTP section
When sending files to Oxford Web Publishing Ltd please call the file :
CLUE {Your company name, short form} {the month and year of insertion}.{file ext}
Then send an email to CLUE explaining what you have done.
Who builds the advertisements?
The price of the advertisement covers the cost of most advertisements.
There is no reduction in price if you submit your own creation.
What colours can I
use?
To keep costs to a minimum CLUE allows only
Red or Blue on any page. If you require additional
colours there is an extra charge for each plate.
Four colour process is available but must be
negotiated.
What are the sizes
for advertisements?
Sizes are as follows:
|
Width
and Height |
|
Width
and Height |
| Full Page |
7.12"
- 9.82" |
Quarter Page |
2.27"
- 9.82" |
| Two Thirds |
4.70"
- 9.82" |
Sixth Page |
4.70"
- 4.82" |
| |
7.12"
- 6.50" |
|
3.48"
- 4.82" |
| Half Page |
7.12"
- 4.82" |
Box Ad |
4.70"
- 3.17" |
| |
4.70"
- 6.50" |
|
4.70"
- 2.34" |
| Third Page |
7.12"
- 3.17" |
|
2.27"
- 4.82" |
| |
|
|
2.25"
- 1.75" |
|
Can I choose the
location of my advertisement?
This can be discussed when ordering
Can I locate my advertisement
on the front or back page?
Front & Back page advertising is restricted
to New machinery advertisers who have advertised
for at least one year. The schedule is setup
each December for the following year.
Does CLUE accept
Press Releases?
In order to keep costs to a minimum all space
in CLUE is paid for. However you may place
an advertisement and call it a press release.
When do I pay for
my advertisement?
CLUE will invoice you when the magazine is
mailed, usually the Friday following the deadline.
How do I set up an
account?
Call CLUE at 905-528-7765
What is the price
of an advertisement?
See Price list on this site
Is there a minimum
charge for line advertisements in the classified
section
Yes, the minimum charge is $30 + relevant
taxes
How do I post my
classified ad on the internet?
Simply go to Advertise on the home page, then
Dealer Rates or Private Owner Rates, then
How to Advertise.
Follow the steps and within 24 hours your
classified will be posted to the site.
How many photos can
I have in my ad?
You can place up to 3 photos in your ad.
When will my ad appear
on your site?
Ads received before 4:30 PM EST, will be published
to our site by close of the next business
day.
If you have provided CLUE with an email address,
you will receive an automated notification
when your ad is posted to the site.
How do I cancel my
ad?
Congratulations! You have sold your machine.
Login to MY CLUE and Click on My Ads and Cancel
Ad. Your ad is immediately removed from the
system. |
